But there are businesses that are doing the exact opposite. This is because there is still a market out there, consisting of people or businesses that have problems that need to be solved. This is what businesses do. They solve problems. These problems have not gone away. So what is needed is an identification of problems in the market because in tight economic times problems still need to be solved. Are your customers are trying to cut costs. What can you do to help them?
You need to make a difference in your customer’s lives. Why else would they buy from you?
I know of businesses that are buying other businesses to expand their capacity, taking on new staff, developing them and investing in new equipment.
Even in countries that are in dire economic straits (think: Zimbabwe, the DRC) I know people who are starting businesses.
The South African economy has had its peaks and valleys for decades but there are always businesses that benefit from growth and decline. Get out and see more people. Focus on selling solutions not your goods or services. Listen to your existing and potential customers. Show customers you care about them.
If you’re standing still the world is leaving you behind.
But remember there is no need to race on the bottom on pricing. What you offer is something that will benefit your customers. What you have to offer must be different.
It’s time to sharpen the sword - not sit on your hands.